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Why New Moms Are Good for Your Business

Fundamentals

Understanding the business opportunity and target is key to our joint success.

“… Marketers won’t succeed if they ‘sell’ to women, vs. ‘connect’ with them. This is not news, but a lot of people are not paying attention to it. Maybe some marketers don’t understand that women are making or breaking their brand,” stated Carrie McCament, senior VP-group account director at Interpublic Group as quoted in Advertising Age.

At NewMom, we are apprised of the latest and greatest trends and research related to moms. Understanding the target, their needs, and emotional state enables us to guide you in developing a compelling message that targets the emotional benefits moms need.

The Process

At NewMom, we understand that moms are powerful and discerning consumers. That’s why we’ve provided you with a vehicle to give mom not only what she wants, but also what she needs.

With our expertise and knowledge in developing targeted promotions pieces, our staff works with you to develop a compelling business offer that not only makes sense for your business but also engages moms.

Engagement Method Results

In 2006, for a period of three months, NewMom, Inc. helped a local grocery store chain capture 50% higher redemption through its engagement method vs. the same promotion it had typically run through traditional print. The chain experienced 24% redemption with NewMom compared to 10% with traditional print, during a similar 3 month period.

In 2007, NewMom, Inc. helped a national pharmaceutical chain obtain a 30% redemption rate while promoting new stores that had opened within the previous six months.

During 2008 and 2009, NewMom, Inc. delivered a 5% higher redemption rate than had been expected by national baby retailer. Retailer considered 8-10% redemption highly successful; NewMom engagement method produced 15%.

Why does NMI consistently deliver 5-20% over traditional media across industries including pharmaceutical, service and retail? Because we understand the target and create a care package of compelling offers delivered right to the door, we make a lasting impression during a critical time in a new mom’s life.

On average, recipients tell 7 others about the welcome kit.

If you want marketing that is timely, targeted and trackable.
If you want to grow brand awareness among moms and families.
If you want results.